Abstract:
Glocalization as an offshoot of globalization is a recent practice in the twenty-first century. Nigeria in the recent time, has joined the league of countries whose global network has taken them to certain developmental heights. But a midst these developmental processes, lie its numerous derogatory influences and hence, the clarion call for glocalization. When viewed from the lens of leadership that is females gender-inclusive, glocalization has gender differentiated impacts which are mostly encouraging to the feminine gender. Glocalization in this era, has turned out to be a road map to numerous business promotions for women. In the past, these women were subjected to all manner socially constructed values which debases the womanhood, as a result of globalization. Adopting qualitative research method, this paper contends that there has been evidence of virtuous practices and good behaviours among Nigerian women in the rural communities, championed by glocalization impacts. To this end, this paper projects glocalization as it enhances rural women businesses in Nigeria, with a view of recommending a pragmatic approach, for its consistency and sustainability of the rural women businesses.
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