International Journal of Academic Management Science Research (IJAMSR)   Year: 2023 | Volume: 7 | Issue: 5 | Page No.: 6-12 Business Foresight and Competitive Advantage of Small and Medium Scale Enterprises in Rivers State Download PDF Ikegbunam, Amaka Fidelia and Professor B. C. Onuoha Abstract: This study examined the relationship between business foresight and competitive advantage of small and medium scale enterprises in Rivers State. A survey research design was adopted and three hundred and thirteen (313) managers, owners and supervisors of packaged water and paint dealers businesses in Rivers State were surveyed through a well-structured close ended questionnaire. The predictor variable is business foresight and its dimensions are information usage and culture. While the measures of competitive advantage are product differentiation and organizational responsiveness. Spearman Rank Order Correlation Coefficient was employed to test the stated hypotheses at a 0.05 level of significance. The two dimensions of corporate foresight, information usage and culture, were shown to have a strong correlation with indicators of competitive advantage (product differentiation and organisational responsiveness). Thus it was concluded that business foresight gives small enterprises in Rivers State a significant advantage over their competitors. Therefore, it is recommended that small business management ensure that their companies acquire, process, and store useful and credible information about their competitors and industry trends, and make it easily retrievable and shareable for communication and the planning of products and services, as this is an essential component of an organization's competitive edge activities. In addition, they should foster a culture that is helpful to information sharing activities and innovation as a means of increasing competitive advantage.