International Journal of Academic Pedagogical Research (IJAPR)   Year: 2023 | Volume: 7 | Issue: 5 | Page No.: 10-14 Advertising and Business Growth in Kisoro District: A Case Study of Kisoro Municipality Download PDF Kiiza Augustine, Kaziro Nicholas Abstract: A case study of the Kisoro municipality, the study focused on promotion and company expansion in the Kisoro District. Finding out when there is a correlation among advertisement and the expansion of businesses in the Kisoro district was the main goal of this study. Other goals included determining the extent to which companies are advertisements, the rate of business expansion, and the connection between promotion and business expansion in the Kisoro District, Kisoro Municipality. A simple random method of probability sampling was used to select fifty-two participants from the intended population of sixty participants using the Krejice and Morgan table of sample commitment. At 77.4%, the percentage of organizations in Kisoro Municipality and Kisoro District that advertise is high. Substantial commercial growth is being experienced in Kisoro Municipality and Kisoro District. According to the study, out of the thirty-one participants, the greatest number (38.7%) stated that there is a positive correlation between marketing and business development. This was followed by statements that advertising encourages company expansion (32.3%), operations growth (19.4%), failure to use advertising (6.4%), and operations vegetation (3.2%). The investigator advises Entrepreneurs to keep advertising their companies so that clients are aware of them and sales improve as a result.