Abstract:
This research aims to analyze and design an effective marketing management design to overcome the modern business challenges faced by the company. Modern businesses are faced with increasingly fierce competition, rapid changes in consumer trends, and rapid technological advances. Therefore, proper marketing management design becomes an important key in positioning the brand, understanding consumer needs, and improving marketing performance. This research uses a qualitative approach by collecting data through observation, and document analysis. The data included information on market competition, consumer behavior, effective marketing strategies, and technology relevant to modern business. The collected data were systematically analyzed to identify the challenges faced by the business and design effective marketing strategies to overcome them. The results of this study show that designing effective marketing management to address modern business challenges involves several key strategies. First, a deep understanding of the market and consumer trends is key in designing relevant products and marketing strategies. Second, the utilization of digital technology to expand market reach, increase consumer engagement and build stronger relationships with customers. Third, the use of innovative and creative marketing strategies to differentiate businesses from competitors. Practical recommendations resulting from this research include the use of social media and digital platforms as key marketing channels, personalization in communication with consumers, product development that is responsive to consumer needs, and collaboration with relevant influencers or communities. The implications of this research include contributing to the theoretical understanding of effective marketing management to address modern business challenges, as well as providing practical insights for businesses in the face of rapid market dynamics.
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