International Journal of Academic Multidisciplinary Research (IJAMR)
  Year: 2024 | Volume: 8 | Issue: 1 | Page No.: 196-206
Employability of the Ab Mass Communication Graduates Download PDF
Ana Marie C. Cauilan and Jomel B. Manuel

Abstract:
This study aimed to trace the 2013-2016 graduates of the ABMC program and get feedback regarding their employment status. Specifically, it ascertained the demographic profile of the graduates in terms of civil status, sex, age, and province. It also examined the educational background of the graduates and their employment profile. Further, it explored the competencies and skills acquired in their tertiary education which they find useful in their current job. A descriptive survey research method employing a modified questionnaire was used. The total enumeration technique was utilized in choosing the graduates from 2013 to 2016. Data gathered were analyzed using descriptive statistics such as frequency count and percentage. Results of the study found that the respondents are generally in the age range of 22 to 23 years old, single, female, and focused on their careers. They originated from Cagayan Valley and reside in municipal areas. Generally, the respondents are currently employed in call center and media industries holding contractual rank positions. They are mostly employed in non-government organizations and have not shifted jobs yet because of the salaries and benefits they have enjoyed. They are earning 5,000 to less than 10,000 pesos monthly from a job they landed through a walk-in application and recommended 1-6 months after graduation. Further, the respondents find their jobs to be relevant to their college education. The most learned competencies during college are communication skills and human relations skills, entrepreneurial skills. Based on the findings of the study, it is concluded that the University's vision and mission, college goals, and program objectives are achieved. The employability rate of the AB Mass Communication graduates is high, and the AB Mass Communication curriculum is relevant to the graduates' current occupations.