International Journal of Academic Management Science Research (IJAMSR)   Year: 2024 | Volume: 8 | Issue: 1 | Page No.: 35-39 The Salient Roles of Protection (Security) Professionals in the Evolution of Marketing and Organisational Success Download PDF Joseph Terwase Har, Dr. Obinna Prince Ikechi, Dr. Lawrence Amadi Abstract: This paper explores the critical role of protection (security) professionals in the evolution of marketing and organizational success. It highlights the vulnerabilities of marketing mix elements and the need for protection measures to ensure their effectiveness. The paper also emphasizes the importance of protection measures in safeguarding an organization's assets, including premises, raw materials, work in progress materials, and finished products. The study concludes that protection professionals play a significant role in the success of any business endeavor, and their contributions should be recognized and integrated into marketing strategies.