Title: Challenges Faced by International Companies Making Entry to Developing Countries: A Case of Uganda
Authors: Twesigye Nduhura , Samson Atige , Prof. Arthur Sunday ,
Volume: 8
Issue: 10
Pages: 34-42
Publication Date: 2024/10/28
Abstract:
This study addresses the challenges encountered by international companies when entering developing countries, using Uganda as a case study. The study's dual objectives are: first, to analyze the distinct characteristics of international companies making entry into Uganda, and second, to delineate how these challenges influence their successful establishment and growth. The findings of this study underscore that international companies entering Uganda encounter multifaceted challenges. Notably, the study reveals that successful entrants demonstrate a proclivity for adaptive strategies that allow them to align with Uganda's unique business environment. Additionally, the study discerns a strong correlation between the characteristics of international companies and their ability to overcome entry barriers. Those with prior experience in similar developing markets exhibit greater resilience, leveraging insights gained from analogous contexts. The implications of this research underscore the need for proactive measures to support international companies seeking entry into developing countries like Uganda. Policymakers should prioritize infrastructure development, streamline regulatory procedures, and establish platforms for knowledge exchange between incoming firms and local entities. Additionally, international companies should focus on building partnerships with local businesses to foster mutual growth and understanding. By addressing these challenges and leveraging the identified success factors, both international companies and host countries can foster a more conducive environment for mutually beneficial engagement.