Title: Leveraging On Organizational Performance Through Enhanced Corporate Social Responsibility
Authors: MORKA Ogor
Volume: 8
Issue: 10
Pages: 214-224
Publication Date: 2024/10/28
Abstract:
This study examined the effect of corporate social responsibility on the organizational performance of selected telecommunication firms in South-South Nigeria. The cross-sectional survey research design was employed in this study. The population of this study consists of the management and staff of the selected firms, which include MTN, Globalcom and Airtel. The sample size of two hundred and three (203) was obtained using the Taro Yamani sample size formula. A stratified sampling technique was used. The study was driven by primary and secondary data. The data were analyzed using correlation and regression analysis as analytical tools. Findings revealed that corporate philanthropy has a significant effect on organizational performance with (0.037< 0.05), and Ethical business application has a significant effect on organizational performance with (0.035< 0.05). The study concluded that CSR plays a vital role in deciding organization performance. Corporate philanthropy is designed to aid an organization's corporate services to run with consistency and foster a sustainable improvement in the firm overall performance. The study recommends that for corporate philanthropy to be efficient, they should focus more on being proactive, rather than being reactive to guarantee organization performance, this will enhance stakeholders' commitment, and the companies should expand their CSR activities by going into other areas like health, education, charity giving, instead of focusing on a particular activity