Title: Socio-Cultural Sustainability and Tourists' Behavioural Intentions In Delta State
Authors: Onegemuhor Solomon Ejiro And Ekeke, John Ndubueze.
Volume: 8
Issue: 10
Pages: 246-257
Publication Date: 2024/10/28
Abstract:
This study was carried out primarily to investigate the relationship between socio-cultural sustainability and tourists' behavioural intentions in Delta State, Nigeria. Descriptive survey research design with cross-sectional approach was adopted for the study. The population of study was large and unknown. Consequently, the sample size of 150 determined using Cochran formula for sample size determination from an infinite population. Primary data was utilized in the study and collected with a well-structured questionnaire and administered to the tourists/visitors at various visitor attraction sites in Delta State. The questionnaire was validated through face and content validity. Statistical tools for data analyses included Pearson Product Moment Correlation. Major findings revealed that socio-cultural sustainability had moderate positive and significant relationship with revisit intention and destination loyalty respectively. The study concluded that socio-cultural sustainability issues are critical to the overall development of a particular destination because all the stakeholders are affected by them. It was recommended that tourism service providers and other stakeholders in the State should work together to ensure the preservation and conservation of tourism resources such as festivals in the State. Also, tourism service providers and other stakeholders in the State should work together to ensure the local peoples' quality of life is improved through tourism marketing and management.