Title: Swot Analysis And Organizational Performance In The Context Of Some Establishment In Nigeria
Authors: EKPENI Ogechi Perpetual , IYAMABHOR MARTINS and OGUNDARE Taiwan Justice
Volume: 8
Issue: 11
Pages: 56-66
Publication Date: 2024/11/28
Abstract:
The study focuses on the effect of SWOT analysis on organizational performance in the context of some establishment in Nigeria. The specific objective is to examine how some establishment units are using the tools of strategic analysis (strengths, weaknesses, opportunities, and threats) to increase the efficacy and efficiency of their internal control systems. Using an integrative approach, this study reviewed the literature on SWOT in five major fields, Including general management, academia and education, marketing and social media, healthcare, and agriculture. The study concludes that Businesses can get better results by combining SWOT analysis with other methods like the five forces model, the analytic hierarchy process (AHP), and the PESTEL (political, economic, sociological, technological, legal, and environmental) framework.