Title: The Role of Using Artificial Intelligence Applications as A Modern Trend to Enhance The Competitive Advantage of Training Centers in Palestine
Authors: Mazen J. Al Shobaki, Mahmoud T. Al Najjar, , Suliman A. El Talla
Volume: 8
Issue: 11
Pages: 46-66
Publication Date: 2024/11/28
Abstract:
The study aimed to identify the role of using artificial intelligence applications as a modern trend to enhance the competitive advantage of training centers in the southern Palestinian governorates. The study used the descriptive analytical approach, and a structured questionnaire was used to collect data that contribute to achieving the objectives of the study. The study population consists of 840 employees in Training centers operating in the southern Palestinian governorates. Random sampling was used to collect data, and (90) applicable questionnaires were retrieved. The results of the study showed that the general appreciation for artificial intelligence applications reached (83.63%), and that the ranking of the areas of artificial intelligence applications is as follows (training and development, system capability, user behavior, smart agent, availability of news), and the focus of competitive advantage was high and with relative weight. (90.67%). The results also showed that there was a statistically significant correlation between the use of artificial intelligence applications and achieving competitive advantage, as the correlation coefficient reached 0.859. The results also showed that there was a statistically significant effect on the use of artificial intelligence applications in achieving competitive advantage, as the correlation coefficient reached = 0.877, and the coefficient of determination The rate = 0.758, which means that 75.8% of the change in competitive advantage was explained by the linear relationship with the degree of use of artificial intelligence applications, and the remaining 24.2% may be due to other factors that affect the competitive advantage of training centers, The study presented a set of recommendations, the most important of which are: the need to attract experts and specialists to work in Training centers in order to develop applicable artificial intelligence applications, as well as the need for centers to develop their training systems in line with modern technology, in addition to the need for centers to target new areas in their service by opening other branches have different geographic locations.