Title: Analysis Of Students' Consumption Behavior Through The Use Of The Grabcar Application
Authors: Prayogi Adi Pratama and Dr. Sukidin, M.Pd.
Volume: 8
Issue: 12
Pages: 63-66
Publication Date: 2024/12/28
Abstract:
This research analyzes the use of the Grabcar application on the consumption behavior of Jember University students. In the midst of developments in digital technology, Grabcar has become a popular transportation choice among students, offering easy access and time efficiency. This research uses a qualitative approach with survey and interview methods to collect data about student consumption patterns related to Grabcar use. The research results show that students tend to shift their transportation choices from public transportation to Grabcar, which has implications for increasing spending on transportation. Using Grabcar not only provides convenience, but also influences consumer lifestyles, where students more often attend social events and campus activities. However, students are expected to manage their expenses wisely to avoid potential financial problems in the future. This article provides recommendations for increasing students' financial awareness so they can utilize modern transportation services responsibly.