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| Competitive Benchmarking Adoption Issues in the Hotel Sector in Khiva, Uzbekistan
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Egamberganov Jakhongir Jabbargan ugli
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Abstract:
This study explores the adoption of benchmarking practices in the hotel sector of Khiva, Uzbekistan, a key player in the region's tourism industry. It investigates the extent of benchmarking adoption, its objectives, and the challenges faced by hotels in implementing these practices. The research utilizes qualitative methods, including semi-structured interviews with hotel managers. Findings reveal varied levels of benchmarking adoption, with obstacles such as limited understanding, inadequate information systems, and resource constraints. The study contributes to understanding benchmarking in heritage tourism contexts, offering insights for improving competitiveness in Khiva's hotel sector.
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