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| Business Environmental Dynamism and Performance of Selected Manufacturing Firms in Anambra State
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Mgbemena, Ijeamaka Charity Onah, Benedict Chikwendu
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Abstract:
The seeming slow reaction in adapting to change in the technological environment and the concomitant lack of technological adaptation in the area of Information Communication Technology in the studied firms necessitated this study. The broad objective was to ascertain the effect of environmental change on organizational performance of selected manufacturing firms in Anambra State. The study made use of survey research design. The population of the study was 489 employees of the selected organizations and the sample size was 220 determined using Taro Yamane Formula. Data were collected through the use of 5-point Likert scale structured questionnaire. Cronbach Alpha reliability test was used to ascertain the level of internal consistency of the instrument. The analysis was done using Simple Regression analysis with Ordinary Least Square Method (OLS) at 5% level of significance. The result revealed that there is a significant between technological adaptation and customer retention of the selected plastic manufacturing firms in Anambra State. It was concluded that business environmental changes affects significantly organizational performance. Sequel to this, it was recommended that the studied firms should do well to embrace technology in the aspect of attending to customers' needs and complaints and that they should train and retrain their staff on the use of ICT to interface with customers.
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