International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)
  Year: 2024 | Volume: 8 | Issue: 4 | Page No.: 24-37
A tracer study for BSTM graduates of a Local College in Olongapo City from 2018-2023 Download PDF
Lagman, Jenny Mae M.

Abstract:
Universities and colleges now face more challenges than ever in producing graduates with the fundamental skills demanded by employers, including critical and creative thinking, interpersonal skills, and leadership abilities (Paranto and Kelkar, 2008). These demands stem from an increasingly competitive global landscape. However, a lot of recent college graduates are unprepared for the demands of the workforce (Conference Board, 2016). Students will no longer need to compete with knowledge retention skills and subject-specific knowledge; rather, employers will evaluate employability based on students' capacity to function and think critically under pressure in real-world job environments. Studies show that when curricula fail to sufficiently prepare graduates for the workforce, there is a substantial void in the educational system. Additionally, it is claimed that only 5-10% of the one million college graduates each year find employment in fields related to their studies, and only 30-40% will find any employment (Celis, Festijo, and Cueto, 2013). This study underscores the importance of continuous monitoring and evaluation of academic programs to ensure their relevance and effectiveness in meeting the evolving needs of the tourism industry and the career aspirations of graduates. The purpose of this tracer study is to investigate the career paths of Bachelor of Science in Tourism Management (BSTM) graduates of Gordon College from 2018 to 2023. Data analysis, and surveys, used to gain insight into the employment trends, career advancements, and overall professional experiences of BSTM alumni. The study reveals that majority of tourism graduates from the group of Corporation, Single and Female. Mostly are employed permanently and working as Front Desk Officer, Flight Attendant, Sales and Marketing Officer, Travel agent and Tour Guide in the tourism field. This only shows that employability of Tourism graduates from 2018-2023 has a very satisfying results where they are employed on a very related job of specialization. In responding to the demand of the industry, the tourism and hospitality force today are facing challenges resulting to change, and current trends.