Abstract:
The maritime sector plays an important role in global trade and economic development, yet faces increasing pressure to adopt sustainable practices to mitigate environmental impacts and meet evolving customer expectations. This study examined the perceptions of customers and conducted an economic analysis of sustainable maritime supply chain initiatives in Dar es Salaam, Tanzania. Using a mixed-methods approach, including surveys and economic modeling, this research investigated customer awareness, preferences, and willingness to pay premiums for sustainable maritime services. It also assessed the economic implications of adopting green technologies and practices within the sector. Findings from this study indicated a growing awareness and positive reception among customers towards sustainable initiatives, driven by environmental consciousness and expectations of corporate responsibility. However, significant gaps existed between perceived sustainability and actual implementation by maritime businesses, highlighting challenges in transparency and communication. Economic analysis revealed potential cost savings from efficiency gains and environmental benefits, yet also underlined the initial investment required for technology adoption. In the future, research must be carried out in investigating the specific barriers that hinder the widespread adoption of sustainable practices among maritime businesses in Dar es Salaam.
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