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| China-Pakistan restaurant Project Business Plan
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Naeem Iqra, Khan Faiz, Prof. Cheng Wenjin
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Abstract:
Recent years, the restaurant sector in Pakistan has experienced noteworthy growth, attributed to factors such as urbanization, increased women's employment, the influence of American culture, and a growing interest in continental cuisine. Projections indicate that by 2030, Pakistan will boast nearly 60 million consumers, securing its position as the 7th largest consumer market globally (The Nation, 2022). This business proposal strategically seeks to discern the potential market demand for a Chinese restaurant in the F-11 district of Islamabad, Pakistan. A survey conducted in the target area revealed that 68.8% of respondents expressed a perceived need for a Chinese restaurant in F-11. Furthermore, 50.8% considered the idea of establishing a Chinese restaurant as excellent, while 46% regarded it as a good proposition. Recognizing the prevailing trends in the consumer market, the study emphasizes the importance of building strong brand recognition through effective utilization of social media platforms. Motivated by an entrepreneurial spirit and a genuine passion for the venture, this business plan draws inspiration from the substantial growth witnessed in China Pakistan Economic Corridor (CPEC) projects and the heightened interest in authentic Chinese cuisine in Pakistan. The startup aims to fill a market gap by offering an authentic Chinese culinary experience with an emphasis on quality. In the theoretical segment, various methodologies, including SWOT, macro-environment analysis, Porter's five forces analysis, and STP analysis, have been systematically employed.
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