Title: The Performance implication of Technological Adoption: A study of Micro, Small and Medium Scale Enterprises (MSMEs)
Authors: Obianuju Mary Chiekezie and Ejike Ezekwe
Volume: 8
Issue: 7
Pages: 77-87
Publication Date: 2024/07/28
Abstract:
Most of the small businesses in Anambra state appear to still be operating in the old way; they seem not to have evolved and followed the part of companies that are making waves through technological adoption, therefore, necessitating this study to examine the potential impact of technology adoption on the performance of Micro Small and Medium Term Enterprises (MSMEs) in Anambra State, Nigeria. The study used a survey research design. The population of the study was 5874 MSMEs that are registered with the Corporate Affairs Commission Awka, Anambra State while the sample size as determined using Krejcie and Morgan's (1970) sample size determination formula was 360. The source of data for the study was through primary source and the primary source was a Likert Scale structured questionnaire. The questionnaire was validated using the combination of both face and content validity while the reliability was ascertained using the Cronbach Alpha technique and a coefficient of .849 was obtained. The analysis was done using simple regression analysis and the results showed that there is a statistically significant relationship between social media and greater customer reach and electronic customer relationship has a statistically significant relationship with quick customer response. Sequel to this, the study concluded that technological adoption has a statistically significant relationship with the performance of MSMEs in Anambra state. Hence, among others, it was recommended that MSMEs gain visibility using social media as it opens up an opportunity to a wide range of customer base, including those that are local and international to take notice of their businesses