Title: Leveraging Artificial Intelligence for Strategic Business Decision-Making: Opportunities and Challenges
Authors: Mohammed Hazem M. Hamadaqa, Mohammad Alnajjar, Mohammed N. Ayyad, Mohammed A Al-Nakhal, Basem S. Abunasser and Samy S. Abu-Naser
Volume: 8
Issue: 8
Pages: 16-23
Publication Date: 2024/08/28
Abstract:
Artificial Intelligence (AI) has rapidly evolved, offering transformative capabilities for business decision-making. This paper explores how AI can be leveraged to enhance strategic decision-making in business contexts. It examines the integration of AI-driven analytics, predictive modeling, and automation to improve decision accuracy and operational efficiency. By analyzing current applications and case studies, the paper highlights the opportunities AI presents, including enhanced data insights, risk management, and personalized customer experiences. Additionally, it addresses the challenges businesses face in adopting AI, such as data privacy concerns, integration issues, and the need for skilled personnel. The paper concludes with recommendations for effectively implementing AI solutions to maximize their benefits while navigating potential pitfalls.