Title: The Dynamics of Social Media Addiction: Investigating Socio-Cultural and Psychological Predictors in Southwestern Nigerian Universities
Authors: Yemisi Oluwatosin Oni and Adisa Bolaji Iyanda
Volume: 8
Issue: 8
Pages: 44-53
Publication Date: 2024/08/28
Abstract:
Social media addiction has become a significant concern globally, with increasing implications for mental health and academic performance, particularly among university students. This study investigates the socio-cultural and psychological predictors of social media addiction among undergraduates in Southwestern Nigeria. Using a multi-stage sampling technique, the study will encompass federal, state, and private universities across the six states in Southwestern Nigeria. The predictors examined include peer influence, social norms, communication styles, collective identity, impulsivity, and gratification seeking. The research will utilise established instruments such as the Peer Pressure Inventory, Social Norms Scale, Communication Styles Inventory, Collective Identity Scale, Barratt Impulsiveness Scale, and Internet Gratification Scale. Ethical approval will be obtained from the University of Ibadan Institutional Ethical Committee. By exploring these factors, the study aims to provide insights into the underlying causes of social media addiction and inform interventions to mitigate its impact on students' well-being and academic success. The findings are expected to contribute to a deeper understanding of how socio-cultural and psychological factors interact to influence social media use among Nigerian undergraduates.