Title: A Case Study on the Netiquette of Generation Z Phone Users in the Digital Era
Authors: Jayson C. Buagayan, Melody L. Cabias, Marian A. Caganon, Richard Canonce, Cherie Guy B. Giray
Volume: 8
Issue: 8
Pages: 60-65
Publication Date: 2024/08/28
Abstract:
Gen Z phone users have been born to a technologically ubiquitous environment and are thus expected to exhibit netiquette rules as they have been greatly influenced by the technological age. This study explored the netiquette rules that generation Z phone users employed while navigating in an online platform. Similarly, it investigated the impact of digital exposure on Gen Z's digital ethics. Lastly, it unearthed how Gen Z individual respond to digital social negativity. In this study, there were twelve (12) participants who were purposely chosen. The data were gathered through a semi-structured interview. The data were analyzed using thematic analysis. After the analysis, the results of this study show that the netiquette rules of the Gen Z phone users are deliberating over proper actions, avoiding unfavorable actions, observing proper messaging conventions, and respect and conflict avoidance. Their digital exposure influence is negative effect of exposure towards netiquette. The respondents' response to social negativity are conciliatory response, and both conciliatory and non-conciliatory response. It is recommended that similar study may be conducted to the same generation who are not solely users of cellphones but any other gadgets.