International Journal of Academic and Applied Research (IJAAR)

Title: Digital Communication And Public Service Delivery: An Examination Of The Challenges And Opportunities In Contemporary Nigeria

Authors: Dr. Alazigha, Fred Ebipadou, Dr. Amanawa, David Ebiegberi

Volume: 8

Issue: 9

Pages: 177-183

Publication Date: 2024/09/28

Abstract:
This study examines the challenges and opportunities of digital communication in improving public service delivery in contemporary Nigeria. Despite the growing importance of digital communication in modern governance, Nigeria faces significant challenges in leveraging this technology to improve service delivery. The study identifies the lack of digital literacy among citizens, the role of social media in spreading misinformation, and the impact of cybersecurity threats on government data and services as major challenges. On the other hand, the study highlights the opportunities presented by digital communication, including the potential for increased transparency and accountability, improved collaboration between government agencies and private sector organizations, and enhanced citizen engagement. The study uses a mixed-methods approach, combining quantitative and qualitative data from a survey of citizens, government agencies, and private sector organizations. The findings suggest that while digital communication has the potential to improve public service delivery in Nigeria, it is essential to address the challenges hindering its effective use. The study recommends investments in digital literacy programs, cybersecurity measures, and online platforms that facilitate citizen engagement and collaboration between government agencies and private sector organizations. The study contributes to understanding digital communication's complexities in Nigeria's public service delivery. It provides practical recommendations for policymakers and practitioners seeking to leverage digital technology to improve African public service delivery.

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