Title: Business Growth Strategy and Competitive Advantage of Manufacturing Firms in Rivers State, Nigeria
Authors: Udo, Saviour Udo and B. Chima Onuoha
Volume: 8
Issue: 9
Pages: 19-25
Publication Date: 2024/09/28
Abstract:
The study was conducted to evaluate business growth strategy and competitive advantage of manufacturing firms in Nigeria. The objective was to examine the influence of market penetration and diversification on competitive advantage of manufacturing firms in Nigeria. Survey research design was adopted for the study. The population of the study was 2955 employees of Berger Paints Nigeria Plc. and Demcok Paints Nigeria Ltd., with a sample size of 352 respondents which were determined using Taro Yamane formula for sample size determination and were distributed using proportional sample size distribution Data were collected using questionnaire and analyze using multiple regression analyses. Finding indicated that market penetration and diversification have significant and positive influence on competitive advantage of manufacturing firms in Nigeria (Beta.064,-928 and P-value of .000,.000,P