Title: Motivational Factors Of Olongapo's Gen Z Tourists In Visiting Dark Tourism Sites
Authors: Ceralde, Lovelyn P., Ababan, Lester John N.,., Delos Reyes, Cheska Celine T., Gorospe, Patricia Nicole D., Lagman, Jaymar O., Medina, Rein Kyla P., Recitis, Kimberly J., Valentos, Margarita G.
Volume: 9
Issue: 1
Pages: 103-114
Publication Date: 2025/01/28
Abstract:
Different typologies had emerged from tourist's motivation that stimulates them to travel and satisfy their needs. Tourists are visiting places that is associated with death and tragedy which is known as dark tourism. This tourism gives interest to people who are born in 2014-1999 which are the generation Z. The purpose of this study is to assess Gen Z tourists' motivations in visiting dark tourism sites. The researchers conducted a survey questionnaire using Google form that comprises a series of statements, inquiries, and suggestions that is related to the study. The researchers used a combination of purposive and convenience method sampling in order to gathered the response of 100 Gen Z tourists residing in Olongapo City through sending them an email using google form to gather data. Findings indicate that tourists aging from 18-23 years old are the highest number of our respondents. Results also showed that tourist within the College level had the highest number of responses while the lowest are the elementary level. The researchers find out that respondents aging from 13-17 are motivated with history and bygone, education and patriotism when visiting a dark site. While tourists aging 8-12 years old are motivated by inquisitiveness and novelty seeking in engaging with dark tourism. The researchers recommend to hire qualified tour guides that can help Gen Z tourists to acquire knowledge and meaningful visits. The researchers also recommend that travel agencies should promote dark tourism site through social media, Gen Z have access on the said platform.