Title: Structural Equation Modeling of Consumer Adoption for Online Food Delivery Services
Authors: Ms. Peenal Sankhla, Dr. Jitesh Parmar
Volume: 9
Issue: 1
Pages: 62-66
Publication Date: 2025/01/28
Abstract:
The changing nature of recent world demanding everything to be delivered with maximum advantage and with least effort. Savvy customers wants to have easy and convenient accessibility and delivery of products and services. Keeping this in mind, the food aggregator, like Zomato, Swiggy, Uber eats and Foodpanda have started offering service of delivering the food at the customers site without visiting restaurants in person. This paper examines consumer's adoption of online food delivery services in Surat, Navsari and Bardoli city. The aim of the recent study is to observe the structural relationship between the factors influencing adoption of OFD services and usage behaviour for OFD services. The theoretical framework used for this study was Unified Theory of Acceptance and Use of Technology2 (UTAUT2) model. The 1000 sample size was taken for the study purpose who are using the OFD apps. The SEM was applied to check the model fit and test of hypothesis.