Title: Chinese soft Diplomacy and CPEC: A Case study of Geo News and ARY News in Shaping Public Opinion in Pakistan
Authors: Faiz Ahmed Khan, Naeem Iqra
Volume: 9
Issue: 1
Pages: 77-86
Publication Date: 2025/01/28
Abstract:
This research explores how the China-Pakistan Economic Corridor (CPEC) is portrayed in Pakistani television media, focusing on two prominent programs: "Jirga" (Geo News) and "Asim saleem's Briefing" (ARY News). By examining episodes aired from 2021 to 2022, the study investigates the influence of media framing, shaped by Chinese diplomatic efforts, on public opinion about CPEC. Using a mixed-methods approach, it combines qualitative content analysis of program narratives with quantitative evaluation of audience feedback to uncover recurring themes, tones, and engagement patterns. The findings indicate that both programs predominantly highlight positive narratives, such as economic development and regional connectivity, aligning with China's soft power objectives. However, issues like transparency, resource allocation, and regional disparities are often underrepresented, contributing to divided public perceptions. "Jirga" stands out for its reliance on expert analysis, fostering deeper and more informed discussions, whereas "Asim Saleem's Briefing" provides direct updates that, while valued, are less effective in shaping nuanced perspectives. This study highlights the influential role of television media in shaping public attitudes toward large-scale infrastructure projects and emphasizes the need for balanced reporting to enhance transparency and build public trust. The research contributes to the understanding of media's intersection with international relations, offering insights valuable to policymakers, journalists, and scholars alike.