Title: Entrepreneurial Competence and Business Survival of Water Battling Firms in Rivers State, Nigeria
Authors: Ahanonu, Paience Ijeoma and B. Chima Onuoha
Volume: 9
Issue: 10
Pages: 318-326
Publication Date: 2025/10/28
Abstract:
This study examined the relationship between entrepreneurial competence and business survival of water bottling firms in Rivers State, Nigeria. Entrepreneurial competence was operationalized using two dimensions: opportunity recognition and strategic decision-making, while business survival was measured through operational efficiency and customer retention. The study adopted a cross sectional research design. The accessible populations comprise of 82 Water bottling firms within Rivers State. The study was a census study. Data were collected from respondents across selected water bottling firms in the state using a structured questionnaire. Spearman's Rank Order Correlation was employed for data analysis. The findings revealed significant and positive relationships between the dimensions of entrepreneurial competence and the indicators of business survival. Specifically, opportunity recognition was strongly associated with both operational efficiency and customer retention. Similarly, strategic decision-making showed a significant positive correlation with operational efficiency and customer retention. Based on these results, the study concludes that enhancing entrepreneurial competence among managers and business owners can significantly improve the survival prospects of water bottling firms in Rivers State. It recommends that firms should foster a proactive entrepreneurial culture and strengthen strategic decision-making capabilities to sustain efficiency and customer loyalty.