Title: Strategic Business Reengineering and Corporate Robustness of Hotels in Imo State Nigeria
Authors: Obi, Celestina Onyinyechi and B. Chima Onuoha
Volume: 9
Issue: 11
Pages: 146-153
Publication Date: 2025/11/28
Abstract:
This study investigates the relationship between strategic business reengineering and corporate robustness of hotels in Imo State, Nigeria. Specifically, it examines how two key dimensions of business reengineering-process redesign and technological innovation-relate to corporate robustness indicators such as service automation and guest experience. The study adopted a cross sectional research design. The population comprises 185 managers and supervisors of 25 hotels in Imo State. A sample of 127 was drawn using Krejcie and Morgan's (1970) sampling table. Structured questionnaires were used to measure the constructs, and the data were analysed using Spearman's rank-order correlation. Findings revealed strong and statistically significant relationships between process redesign and both service automation and guest experience). Similarly, technological innovation was significantly correlated with service automation and guest experience). The results underscore the strategic importance of reengineering business processes and embracing innovation in building robust hotel operations. The study recommends that hotel managers adopt structured reengineering initiatives and invest in smart technologies to enhance service efficiency and guest satisfaction. These insights contribute to the growing body of knowledge on hospitality management and offer practical directions for resilience-building in Nigeria's hotel sector.