Title: Digital Innovation and Organizational Competitiveness of SMEs in Abia State, Nigeria
Authors: Adejumo Grace Finishayo and B. Chima Onuoha
Volume: 9
Issue: 11
Pages: 9-16
Publication Date: 2025/11/28
Abstract:
This study investigates the influence of digital innovation on the organizational competitiveness of SMEs in Abia State, Nigeria. Using a descriptive survey design, data were collected from 257 SME managers across Aba and Umuahia through structured questionnaires. The research examines how digital tools such as e-commerce platforms, cloud computing, and data analytics contribute to product development, operational efficiency, and market expansion. Findings reveal a significant positive correlation between the adoption of digital innovations and improved competitive performance metrics, including customer satisfaction, agility, and profitability. The study underscores the critical role of digital literacy, infrastructural support, and policy incentives in accelerating digital transformation among SMEs. It concludes by recommending consistently investing in R&D and customer-centric product design, leveraging local insights to develop differentiated products will not only justify premium pricing but also reduce cost per unit through economies of scale.