Title: Entrepreneurial Disruptive Innovation and Organizational Responsiveness of Telecommunication Firms in Port Harcourt
Authors: Ajukwa Nancy Nkeiruka and B. Chima Onuoha
Volume: 9
Issue: 11
Pages: 42-50
Publication Date: 2025/11/28
Abstract:
In today's rapidly changing digital world, telecommunications companies are under increasing pressure to innovate swiftly and adapt effectively to shifting customer demands, technological advancements, and competitive challenges. This study explores the link between entrepreneurial disruptive innovation and organizational responsiveness in telecommunications firms located in Port Harcourt, Nigeria. A quantitative research design was employed, with data collected through structured surveys distributed to employees of chosen telecommunications companies in Port Harcourt. Descriptive statistical methods, including Pearson correlation were utilized to examine the data. The study's population consists of employees from various telecommunication firms operating in Port Harcourt, encompassing both multinational and local companies. These include major providers such as MTN Nigeria, Airtel, Globacom, and 9mobile, along with smaller Internet Service Providers (ISPs) and emerging digital telecom startups with operations in the city. The sample size will be determined using the Yamane formula for finite populations. With an assumed population of 300 staff members across selected firms, a sample size of approximately 171 respondents will be chosen. The findings indicate a significant positive correlation between entrepreneurial disruptive innovation and organizational responsiveness. Companies that adopt entrepreneurial mindsets and disruptive strategies tend to display increased adaptability, quicker reaction times, and better customer focus. This study adds to existing knowledge by offering empirical insights from the context of a developing economy, where innovation is crucial for maintaining competitiveness. It suggests that telecommunications companies promote an innovative culture, invest in new technologies, and implement adaptable, customer-focused business approaches to boost responsiveness. These strategies will not only enhance organizational performance but also ensure long-term viability in a fiercely competitive market.