Title: Organic Growth Strategies and Adaptive Capacity of Fast Food Businesses in Rivers State
Authors: Nwankwo, Alexander Odilichukwu
Volume: 9
Issue: 11
Pages: 51-60
Publication Date: 2025/11/28
Abstract:
This study examined the link between fast food companies' ability to adapt and organic development strategy in Rivers State, Nigeria. The study aim was to look at how the organic growth strategies influences adaptive capacity. A structured questionnaire was used to gather information from 104 workers of ten carefully chosen fast food businesses as part of a cross-sectional study design. Face and content validation were used to guarantee the instrument's validity, and Cronbach's alpha was used to verify its reliability. Using SPSS version 26, Spearman's Rank Order Correlation was used to examine the data. The results revealed that all four dimensions of organic growth strategies have significant positive relationships with adaptive capacity. Specifically, diversification had the strongest correlation, followed by market penetration, market development, and product development accordingly. These findings suggest that fast food firms that adopt balanced organic growth strategies are more likely to enhance their adaptive capacity and competitiveness in dynamic environments. The study concludes that organic growth strategies are critical drivers of resilience and adaptability among fast food firms. It recommends that managers prioritize diversification alongside customer-focused market penetration, expansion into new markets, and continuous product innovation to strengthen adaptive capacity and ensure sustainable growth.