Title: A Feasibility Study On Offering Bachelor Of Physical Education At Emilio Aguinaldo College Utilizing Tows Analysis In The 7ps Marketing Mix Strategy
Authors: MA. LOURDES B. PEREZ, MAED, LPT, JIZELLE L. NAVAL, Ed.D, LPT, TATUM SOCORRO R. TOLENTINO, MAED, LPT, FRANCIS CAMPOSANO, MAED, LPT, JUZY L SAGUIL, LPT, PhD
Volume: 9
Issue: 12
Pages: 65-70
Publication Date: 2025/12/28
Abstract:
This feasibility study examines the potential of offering a Bachelor of Physical Education (BPEd) program at Emilio Aguinaldo College (EAC), utilizing TOWS analysis and the 7Ps marketing mix strategy to evaluate internal and external factors influencing its success. The study identifies key strengths, such as the institution's highly qualified faculty (WM: 3.80 for licensed teachers), safe learning environment (WM: 3.72), and efficient student support processes (WM: 3.71), which can be leveraged to establish a competitive program. Weaknesses, including higher tuition fees (WM: 3.41) and limited promotional outreach (WM: 3.29 for off-campus visits), are addressed through strategic pricing adjustments and digital marketing campaigns (WM: 3.49). External opportunities, such as rising demand for PE teachers and government endorsements (WM: 3.46), are highlighted, while threats like competition from lower-cost institutions are mitigated through scholarships (WM: 3.66) and industry partnerships. The study projects steady enrollment growth, supported by the program's alignment with student preferences for academic reputation (WM: 3.67), internships (WM: 3.55), and modern facilities (WM: 3.64). The proposed 177-unit BPEd curriculum emphasizes physical literacy, sports science, and practical training, with blended learning options (WM: 3.36) to enhance accessibility. Financial sustainability is ensured through phased faculty hiring and facility investments, while quality assurance is maintained via regular evaluations and stakeholder feedback.