Title: Enhancing the Competitiveness of Microbusinesses in the Digital Economy
Authors: Abdusalim Shavkatov
Volume: 9
Issue: 12
Pages: 9-12
Publication Date: 2025/12/28
Abstract:
The profound transformation of business operating mechanisms in the context of the digital economy is creating new opportunities for microbusiness entities while simultaneously posing significant challenges. This article provides a comprehensive analysis of the impact of digital technology development on the competitiveness of microbusinesses in the context of Uzbekistan. The primary objective of the study is to identify the statistical and econometric relationships between key components of the digital economy and the performance efficiency of microbusinesses. The study analyzes statistical data on the development of digital infrastructure, internet penetration, e-commerce volume, the share of digital payments, and the production and sales volumes of microbusiness entities in Uzbekistan over the period 2018-2024. In cases where data were unavailable, scientifically justified estimated values were employed. Correlation analysis and multiple regression analysis were applied as the main methodological approaches. The results indicate a very strong positive relationship between digital economy indicators and microbusiness competitiveness. In particular, the level of digital payments and internet usage was found to have a significant positive impact on microbusiness performance. Furthermore, the regression analysis demonstrates that factor X1 (digital infrastructure) is statistically significant, while the remaining factors exhibit indirect effects.