Title: Evaluating Supply Chain Management Practices and the Performance of Quick Service Restaurants in Lagos State, Nigeria.
Authors: Solomon Agada Agada, Abimbola Michael Adetola
Volume: 9
Issue: 2
Pages: 137-149
Publication Date: 2025/02/28
Abstract:
Developing capabilities that enable a firm to meet customer expectations and achive competitive advantage is vital in the modern market place. Supply Chain Management (SCM) practices provide the means whereby firms achieve exceptional performance by meeting customer expectations and achieving competitive advantage through practices such as strategic suppliers' relationships, customer relationship management, and information sharing. This study investigated the impact of SCM practices on the performance of QSR firms in Lagos State, Nigeria. Descriptive research design using cross-sectional survey was employed with a sample of 161 employees of selected QSR firms. A structured questionnaire was used to collect data and analysis was carried out using simple and multiple regression analyses. The results showed that individually and jointly the three practices of SCM conceptualized for this study have significant impact on QSR performance. Supplier relationship significantly influences QSR performance (B=1.081, Beta=.762, p<0.00). Customer relationship management significantly influence QSR performance (B=.763, Beta=.736, p<0.00). Information sharing has significant effect on QSR performance (B=.735, Beta=.774, p<0.00). the effect size of the joint variables of 0.73 significantly influence performance with all the variables being significant. The study concludes that SCM practices are very vital strategies QSR can used to meet customer expectations and invariably achieve competitive advantage. The study recommends the combination of all strategies as internal capacities to achieve the above goals in the market place.