Title: The Strategic Alliance Between Social Entrepreneurship and the Circular Economy: A Lever for Sustainable and Inclusive Transition in Morocco
Authors: Mohamed Ali Merroun, Fadi Ouakili Assraoui
Volume: 9
Issue: 2
Pages: 168-173
Publication Date: 2025/02/28
Abstract:
At the intersection of environmental concerns and aspirations for a more equitable society, Morocco is exploring new pathways to reconcile economic development with planetary stewardship. This article examines a promising alliance: that of social entrepreneurship and the circular economy, two powerful levers for a successful green transition. Drawing on a rigorous analysis of scientific literature and concrete case studies in Morocco, we shed light on how these two approaches, far from being mere theoretical concepts, unite to generate sustainable and inclusive development. This study deciphers the most emblematic Moroccan initiatives, identifies the barriers that still hinder their full potential, and explores the future prospects opened by this synergy. Concrete recommendations, aimed at all societal actors, are formulated to align public policies, corporate strategies, and citizen aspirations with the goals of a green, just, and equitable transition. Emphasis is placed on the crucial importance of a collaborative and participatory approach, the only guarantee of a sustainable future for Morocco.