Title: Competitive Advantage And Manager's Challenges: The Organizational Struggle
Authors: Blessing Darius, Ph.D, Ebiasuode Awu, Ph.D
Volume: 9
Issue: 2
Pages: 70-74
Publication Date: 2025/02/28
Abstract:
This study examines the competitive advantage and manager's challenges: the organizational struggle. The business environment is a competitive environment where organizations strive to gain the highest market share, going toe to toe with other organizations in the business world. Organizations come up with strategies to give them a competitive advantage over other competitors in the business world. The study went further to buttress the challenges faced by managers to check the performance of employees, as employees play a major role in giving the organization a competitive edge against other competitors in the business world. Hence, the human resource is the power that drives the organization, as most organizations struggle to manage the human resource in the organization. This examines the pivotal role that employees play in distinguishing organizations within highly competitive private and public sectors. It asserts that the quality, motivation, and job satisfaction levels of the workforce significantly impact productivity, customer service, and overall organizational success. By integrating human resource management practices with core business strategies, organizations can leverage their human capital as a competitive advantage. It outlines key elements for fostering an effective work environment, including strategic recruitment, clear goal-setting, commitment, regular feedback, communication, and a fair appraisal system. It highlights that neglecting these practices can lead to managerial challenges and reduced performance, jeopardizing an organization's edge in the marketplace. Through a comprehensive analysis of competitive advantage and performance management, the article underscores the importance of viewing employees as essential assets and advocates for a collective commitment to improve these practices. Ultimately, it emphasizes that to thrive in the modern business landscape, organizations must prioritize human resources alongside strategic objectives, thereby enhancing both internal processes and external customer satisfaction. The study concludes with recommendations for achieving competitive advantage through effective human resource strategies, emphasizing the need for an analytical framework, trust in employees, and a focus on continual improvement.