Title: Impacts of Feminism on Music Videos in Edo State
Authors: Ngozi. B. Okeibunor, PhD. Susan Amen Favour-Benson
Volume: 9
Issue: 3
Pages: 24-31
Publication Date: 2025/03/28
Abstract:
The researchers examined the impact of feminism on music videos in Edo State, Nigeria. The study had two main objectives: to investigate the extent to which music videos in Edo State have incorporated feminist themes and representations, and to analyze the ways in which these visual narratives challenge or reinforce patriarchal norms. The study was premised on the Postcolonial Feminist Theory, and a survey research design was employed, with a questionnaire as the instrument of data collection. The findings of the study present a mixed and complex picture. While the music videos exhibited elements that challenge traditional patriarchal norms, with female performers demonstrating a good degree of autonomy and agency, the data also suggests that there are persistent aspects that reinforce the objectification and subordination of women through the frequent use of sexualized imagery. This indicates that the representation of gender in Edo State music videos is multifaceted, with both progressive and regressive elements coexisting. Based on the findings, the study recommends that the media and government should encourage music video producers and directors to develop more empowering representations of women that go beyond the objectification and sexualization of female performers. By promoting these positive and transformative depictions, the music industry can play a crucial role in challenging patriarchal norms and fostering a more equitable and inclusive society.