Title: Empowering SMEs Through Digital Transformation: Advanced Business Analysis Techniques for the Digital Era
Authors: Mercy Odochi Agho, Naomi Chukwurah Ekene Cynthia Onukwulu Seun Akinfolarin,
Volume: 9
Issue: 3
Pages: 1-8
Publication Date: 2025/03/28
Abstract:
Digital transformation is pivotal for Small and Medium Enterprises (SMEs) seeking to enhance competitiveness and sustainability in today's digital economy. This paper explores key strategies for implementing digital transformation in SMEs, focusing on strategic planning, change management, technology adoption, and continuous improvement. Strategic planning involves creating a clear roadmap aligned with business objectives, while effective change management addresses employee resistance and fosters a culture of innovation. Selecting appropriate digital tools and ensuring seamless integration is critical for optimizing operational efficiency and leveraging data-driven insights. Monitoring key performance indicators (KPIs) enables SMEs to continuously measure success and refine strategies. Embracing digital transformation empowers SMEs to adapt to market changes, enhance customer experiences, and drive long-term growth.