Title: Extrinsic motivations and choice of program of study among students joining Higher Education in Uganda
Authors: James Tayebwa Bamwenda, Doreen Akunda, Barbara Lynn Amanya
Volume: 9
Issue: 4
Pages: 355-363
Publication Date: 2025/04/28
Abstract:
In the modern educational career, a student's choice of higher education program is crucial. Students in Uganda complete academic degrees despite unclear understanding of their employment options. Many university students enroll in programs but later change their minds or drop out due to uncertainty about their chosen field. This study sought to establish extrinsic factors that motivate students' choice of program of study for higher education institutions. A cross-sectional survey design was adopted, using mixed methods. Self-administered questionnaires, key informant interviews and focus group discussions were used for data collection. The study involved 201 students randomly selected who filled out self-administered questionnaires,10 focus group discussions, and five key informant interviews. Content analysis and SPSS were used for data analysis. The study discovered that the cost of programs, the influence of family, and the possibility of scholarships were key factors that influenced choice. Results further show that 24.5 percent and 28 percent of the respondents were motivated by parents and their siblings, respectively. In comparison, 53 percent of respondents cited scholarship opportunities as a key motivator, while 67 percent indicated that their choice was influenced by their family's financial situation and the ability to cover the tuition fees associated with their programs of study. It is recommended that educational institutions enhance their communication regarding available programs and develop clear frameworks for career guidance. Course content and qualification requirements should be available to support students when choosing the program of study, as these enable students to make informed, fulfilling, and rewarding choices in future.