Title: Role of Digital Communication in Disaster and Emergency Situations
Authors: Ngozi. B. Okeibunor, PhD
Volume: 9
Issue: 4
Pages: 136-142
Publication Date: 2025/04/28
Abstract:
This researcher examined the role of digital communication in disaster management in Nigeria, with objectives to investigate the role of digital communication in disaster management, identify challenges faced by organizations and governments in developing effective communication plans, and explore the use of social media and other digital platforms in disaster communication. The study is grounded in the Crisis Communication Theory, which posits that effective crisis communication is critical to maintaining organizational reputation and trust. A library research methodology was employed, involving a thorough examination and synthesis of existing literature. The findings reveal that digital communication plays a crucial role in disaster management in Nigeria, but its effectiveness is hindered by challenges such as resource constraints, lack of expertise, and cultural complexities. The study also highlights the underutilization of social media and digital platforms in disaster communication. The conclusion is that digital communication is vital for effective disaster management in Nigeria, and recommendations are made for government bodies, NGOs, and media organizations to invest in training programs, develop culturally sensitive communication plans, and leverage social media and digital platforms more effectively.