Title: Marketing operations of services at Quang Hung International Transport Company Ltd
Authors: Nguyen Thi Minh Hanh
Volume: 9
Issue: 4
Pages: 307-314
Publication Date: 2025/04/28
Abstract:
The market mechanism operates with multiple economic components existing simultaneously, driving the rapid development of our economy. Business production is expanding, and consumer preferences are increasingly demanding. Enterprises wishing to establish a stable presence and grow within the market must start from market demands and customer preferences to develop appropriate business strategies that maximize customer satisfaction. Alongside this trend, the role of marketing activities is becoming increasingly established in the market. Marketing assists enterprises in orienting their business operations. From market research and understanding market needs to boosting sales and enhancing customer satisfaction, marketing is regarded as one of the secrets to business success and an effective competitive tool. For Quang Hung Transport and Freight Forwarding Company Limited, the business of maritime transport services is closely linked with marketing activities, particularly in customer acquisition efforts. Effective marketing efforts will ensure the company's operational efficiency.