Title: Stepwise Regression Analysis of Factors Affecting Adoption of Islamic Banking
Authors: Umar Farooq, Shayan Malik, Dr. Sajad Ali
Volume: 9
Issue: 5
Pages: 124-128
Publication Date: 2025/05/28
Abstract:
This study explores the key factors influencing the adoption of Islamic Banking (IB) among Pakistani customers. Data were collected from 150 bank customers in the Peshawar district. The analysis involved descriptive statistics and stepwise regression. The findings reveal that religious commitment and consumer Perception positively impact IB adoption. Additionally, the study highlights that customers in Pakistan generally have limited knowledge of IB products. These findings are valuable for Islamic banks in refining their marketing strategies. Marketing managers should focus on fostering a positive attitude by increasing awareness and emphasizing the benefits of Islamic banking services. Strengthening service quality for current users not only enhances satisfaction but also spreads positive recommendations, encouraging more uptake.