Title: Cinematic Narratives And Agricultural Innovation: The Role Of Film In Shaping Public Perceptions Of Food Security In Nigeria
Authors: Oduwobi Esosa Rita, And Dokunmu, Oluwaseun Olasunmbo (PhD),
Volume: 9
Issue: 5
Pages: 164-169
Publication Date: 2025/05/28
Abstract:
This paper is on cinematic narratives and agricultural innovation: the role of film in shaping public perceptions of food security in Nigeria. Agricultural innovation is vital to addressing food security challenges in Nigeria, yet public perceptions often shape the acceptance and adoption of these innovations. The population of the study are media professionals from Ogun State Chapter of Nigerian Union of Journalists and farmers in Abeokuta South. The study made used of a purposive sampling technique and a sample of 120 respondents were selected for the study using Yamane formula to determine the sample size. The study made use of survey research design and adopted research questionnaire as research instrument. Data analysis was done using descriptive statistics involving frequency tables and percentages.. The findings showed that some film portray agriculture as a traditional farming profession while some other film and new media promotes innovation, climate resilience, and food sovereignty. The research highlights the potential for Nigerian filmmakers and media practitioners to collaborate with agricultural stakeholders, fostering more accurate, engaging, and transformative portrayals of food systems. The study recommends that government agencies, NGOs, and agribusinesses should partner with Nollywood producers and screenwriters to create engaging, fact-based narratives that promote agricultural innovation and food security.