Title: Strategic Talent Sourcing And Employer Image Retention In The Nigerian Oil And Gas Industry
Authors: Ogbeta-Ogwu E. Mercy (Ph.D)
Volume: 9
Issue: 5
Pages: 96-107
Publication Date: 2025/05/28
Abstract:
The study focused on strategic talent sourcing and employer image retention in the Nigerian oil and gas industry. To achieve this, three research questions were raised leading to the postulation of three hypotheses (proactive recruitment strategies, PRS, use of technology in talent sourcing, UTTS, and communication of employer value proposition, CEVP, on employer image retention. A descriptive research design was adopted. The target population comprised employees from selected oil and gas companies in Nigeria, with a total population of 330 which was used as sample size. The instrument for data collection was the use of questionnaires tested at 0.84 apha reliability and administered to the 330 employee. Data from 297 retrieved were found useable for the analysis. Data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed that PRS had a statistically significant but negative effect on employer image retention (? = -0.324, p < 0.01), In contrast, UTTS showed a positive and significant relationship with EIR (? = 0.255, p < 0.01), Similarly, CEVP was positively and strongly associated with EIR (? = 0.920, p < 0.01). based on the findings it was recommended that proactive recruitment strategies should be re-evaluated and aligned with the company's brand identity and employee value offerings to ensure they positively contribute to the perception of the organization as a desirable workplace. Organizations must clearly articulate and consistently promote their employer value proposition through all recruitment channels to strengthen their public image and retain a competitive advantage. Oil and gas firms should prioritize the integration of advanced digital technologies and social media platforms into their recruitment processes to enhance visibility and attract top-tier talent.