Title: Export marketing and application in export business at Viet Tien Garment Company
Authors: Nguy?n Hà Châu
Volume: 9
Issue: 5
Pages: 1-6
Publication Date: 2025/05/28
Abstract:
Export marketing plays a key role in helping enterprises penetrate and develop international markets sustainably. This article analyzes the theoretical basis of export marketing and its practical application in the business activities of Viet Tien Garment Company, one of the leading textile and garment enterprises in Vietnam. Through evaluating market segmentation strategies, selecting target markets, positioning brands, and applying the 4P strategy (product, price, distribution, promotion), the article provides in-depth analysis, illustrative tables, and proposed strategies to improve the effectiveness of export marketing of enterprises.