Title: Advanced Recruitment Strategies And Recruitment Effectiveness: Leveraging Social Media And Artificial Intelligence
Authors: Ngwu-Lemchi, Victoria Ogechi, Dr. Wegwu, M. E
Volume: 9
Issue: 5
Pages: 48-61
Publication Date: 2025/05/28
Abstract:
This study examined the relationship between advanced recruitment strategies and recruitment effectiveness in foods and beverages manufacturing companies in Rivers State. The study examined eight (8) foods and beverages manufacturing companies, and a population and sample size of twenty-four (24) was obtained through purposive sampling technique. Six research objectives guided this study and the corresponding four hypotheses were formulated. The Kendall tau-b correlation was employed as the analytical tool in testing the formulated hypotheses. The study revealed that artificial intelligence and social media were positively related to recruitment speed, financial efficiency and job-performance matching during recruitment. Following these findings, the study concluded that advanced recruitment strategies positively and significantly correlates recruitment effectiveness as demonstrated in the understudied foods and beverages manufacturing companies in Rivers State. The study recommended that, foods and beverages manufacturing companies in Rivers State should improve the use of AI powered tools designed for applicant tracking, screening, and big data management as these will enhance recruitment speed, manage funds and improve job matching.