Title: Promoting Sustainable Consumption Behaviours among Urban Households in South-South Nigeria: Strategies for Enhancing Environmental Sustainability
Authors: Stanley Akpevwe Onobrakpeya And Peter Abude
Volume: 9
Issue: 6
Pages: 47-64
Publication Date: 2025/06/28
Abstract:
The aim of the study is to identify and evaluate the effective strategies for promoting sustainable consumption behaviours among urban households in South-South Nigeria. This study used both qualitative and quantitative research methods. Data were collected from 384 urban consumers in South-South Nigeria, and analyzed through descriptive statistics, multiple regression and thematic analysis. Findings revealed that all three factors considered in this study have significant positive effects on environmental sustainability, with mindful consumption emerging as the strongest predictor. Mindful consumption is driven by self-regulation, ethical values, and awareness of environmental and social issues, though hindered by cultural consumerism and materialism. Responsible consumption requires coordinated policy, industry, and consumer actions, but faces obstacles such as infrastructural gaps and resistance to change. Eco-labeling, while effective in guiding consumer choices, is constrained by issues of trust, understanding, and awareness. The study concludes that promoting sustainable behaviour demands integrated approaches emphasizing mindfulness education, aligned environmental policies, and simplified, credible eco-labeling schemes. Policy recommendations include institutionalizing mindfulness training, incentivizing sustainable design, and standardizing eco-labeling frameworks to enhance environmental outcomes.