Title: Analyzing Usage Rate Segmentation to Enhance the Operational Sustainability of Farmers in Candaba, Pampanga
Authors: Melani M. Salac, Christian Paul M. Nucup, Kier M. Dela Cruz, Alan Y. Cabaluna, Christine J. Concepcion
Volume: 9
Issue: 6
Pages: 13-18
Publication Date: 2025/06/28
Abstract:
This study aims to investigate how Usage Rate Segmentation can enhance Operational Sustainability of Farmers within Candaba, Pampanga. By identifying key factors that optimize resource allocation, this research seeks to offer practical recommendations to enhance productivity while ensuring long-term sustainability in the region. The researcher will employ descriptive-correlational research to examine how usage rate segmentation influences operational sustainability among farmers in Candaba, Pampanga. The descriptive component will provide a detailed overview of farmers' segmentation based on their usage rates, while the correlational aspect will assess the association between these segmentation patterns and key sustainability factors such as product quality, marketing, and product pricing. The results and findings reveal that farmers highly agree that product quality, marketing, and product pricing matter in terms of usage rate segmentation. In addition, farmers agreed that enhancing operational sustainability is mostly possible. Lastly, the regression analysis demonstrates that usage rate segmentation significantly influences operational sustainability.