Title: Exploring The Link Between Employee Advocacy And Organizational Performance
Authors: Adiela Joy Lucky, Ph.D, Happiness Chioma Wokocha, Ph.D, , Oshi-Omu Emomotimi Michaela, Ph.D, , Anwuri Blessing Ndalu, Ph.D,
Volume: 9
Issue: 6
Pages: 129-138
Publication Date: 2025/06/28
Abstract:
This study examines the link between employee advocacy and organizational performance. It explores the multifaceted nature of organizational performance, emphasizing its critical role in ensuring competitiveness and long-term success in a dynamic business environment. It discusses key dimensions influencing performance, including employee engagement, knowledge and training, and communication culture. The review highlights the importance of both financial and non-financial metrics such as productivity, market share, and revenue in assessing organizational effectiveness. Additionally, the significance of employee advocacy and active involvement in driving positive outcomes is examined. The findings underscore that a holistic, adaptable approach to managing these factors is essential for organizations to enhance performance, sustain growth, and remain resilient amidst rapid technological and global changes.