Title: The Effect Of Development Communication On The Agricultural Enhancement Process In Surulere Local Government Area, Oyo State
Authors: Adedokun Adeyemi Benjamin
Volume: 9
Issue: 7
Pages: 158-163
Publication Date: 2025/07/28
Abstract:
This study examines the effect of development communication on the agricultural enhancement process in Surulere Local Government Area, Oyo State. The study made use of a survey research design. The population of this study are local farmers in Surulere Local Government, Oyo Sate. A total number of 150 respondents were selected using cluster sampling. The instrument for data collection was a questionnaire designed by the researcher and data analysis was done using descriptive statistics. The result of the finding showed that majority of the respondents agree that community communication is one the types of communication strategies used in agricultural sector, traditional media such as radio and television are effective communication strategies for reaching out to broader audience and agricultural extension officers can make use of interpersonal communication strategy to demonstrate new techniques and offer training. Furthermore, challenges identified affecting the effectiveness of development communication in agricultural development include poor road networks, limited electricity supply, poor telecommunication signals, lack of financial support. The study recommends that both traditional media and modern media should be upheld as a means of disseminating agricultural information for effective agricultural enhancement processes.